AGORO/New Zealand Mint

Agoro was launched in August 2024 as the rebranded collectible division of New Zealand Mint, to allow the company to focus more specifically on high-quality, licensed precious metal collectibles for consumers. The name "Agoro" combines the chemical symbol for silver ("Ag") and the Spanish/Italian word for gold ("oro") to reflect its product focus. This separation was a strategic move to better serve collectors and move beyond traditional bullion, leveraging famous brands like Marvel, Star Wars, and MLB.